Hitchcookie

2018



Cookie Packaging Design Inspired by Alfred Hitchcock’s Movies


The packaging was designed in cylinder form in order to protect cookies from crumbling and display them on the shelf vertically.


In the logotype, a combination of the words “Hitchcock” and “cookie” were used and “Scary Halloween Bold” font was applied for depicting his thriller movies.








Vertigo means a sensation of whirling and loss of balance.

The best way to create this impact was to use op art as a pattern that looks as they are moving.

A bird image was used when creating the pattern to correlate directly with the movie The Birds.

Inspired by the shower scene which is the most striking scene of the movie.